Brand guidelines

Explanation & resources for presenting the LuxAlgo brand.

The name.

LuxAlgo is a single word — a capital “L” and a capital “A” joined seamlessly, never spaced or hyphenated.

What we stand for.

We don't sell excitement like a casino; we sell the end of excitement. Lux is Latin for light, the clarity we bring to traders & investors. Algo traces to the mathematics of restoration: the reunion of broken parts into a working whole.

Brand colors.

Our digital presence is dark by design — near-black canvases where light, not color, carries the drama. The gradients below appear as subtle illumination: a hover glow, a one-pixel highlight, a prism outline — accents at the moment of emphasis, never a full wash.

Luminous
White
Cyan
Sky blue
Radiant
Orange
Magenta
Violet
Spectrum
Cyan
Violet
Magenta
Illuminated
Cobalt blue
Sky blue
White

Logos.

Full lockup and symbol, in white and black. Hover a tile to download.

LuxAlgo logo — Full — white

Full — white

LuxAlgo logo — Full — black

Full — black

LuxAlgo logo — Symbol — white

Symbol — white

LuxAlgo logo — Symbol — black

Symbol — black

Build. Backtest. Execute.

Quantitative trading, made accessible to everyone. Jump in free.