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AMZN vs BKNG

A side-by-side look at AMZN and BKNG, updated throughout the trading session.

Performance, normalized

Z-scored closes: both paths on one scale, price levels aside.

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AMZN vs BKNG: how they differ

Amazon.com, Inc. (AMZN) and Booking Holdings Inc. (BKNG) are both in the Consumer Cyclical sector: AMZN is classified in Specialty Retail, BKNG in Travel Services. Both trade on NASDAQ.

AMZN trades about 43.8 million shares a day on average, against 7.1 million for BKNG. AMZN has the higher beta (1.46 against 1.13 for BKNG), meaning it has historically moved more with the broad market. BKNG paid $1.64 per share in dividends over the trailing twelve months; AMZN does not currently pay one.

Figures as of October 25, 2026.

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The chart Z-score-normalizes each closing series, computing (close − mean) ÷ standard deviation over the window, so both paths share one scale regardless of price level, and correlation is computed on daily returns. Figures update throughout the trading session. Nothing on this page is financial advice.