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BKNG vs MCD

A side-by-side look at BKNG and MCD, updated throughout the trading session.

Performance, normalized

Z-scored closes: both paths on one scale, price levels aside.

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BKNG vs MCD: how they differ

Booking Holdings Inc. (BKNG) and McDonald's Corporation (MCD) are both in the Consumer Cyclical sector: BKNG is classified in Travel Services, MCD in Restaurants. BKNG trades on NASDAQ and MCD on NYSE.

BKNG trades about 7.1 million shares a day on average, against 5.1 million for MCD. BKNG has the higher beta (1.13 against 0.45 for MCD), meaning it has historically moved more with the broad market. Over the trailing twelve months, BKNG paid $1.64 per share in dividends and MCD paid $7.44 per share.

Figures as of October 26, 2026.

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The chart Z-score-normalizes each closing series, computing (close − mean) ÷ standard deviation over the window, so both paths share one scale regardless of price level, and correlation is computed on daily returns. Figures update throughout the trading session. Nothing on this page is financial advice.