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BKNG vs SBUX

A side-by-side look at BKNG and SBUX, updated throughout the trading session.

BKNG logo
BKNGBKNGOpen BKNG on Vela
SBUX logo
SBUXSBUXOpen SBUX on Vela

Performance, normalized

Z-scored closes: both paths on one scale, price levels aside.

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BKNG vs SBUX: how they differ

Booking Holdings Inc. (BKNG) and Starbucks Corporation (SBUX) are both in the Consumer Cyclical sector: BKNG is classified in Travel Services, SBUX in Restaurants. Both trade on NASDAQ.

BKNG trades about 7.1 million shares a day on average, against 7.6 million for SBUX. BKNG has the higher beta (1.13 against 0.97 for SBUX), meaning it has historically moved more with the broad market. Over the trailing twelve months, BKNG paid $1.64 per share in dividends and SBUX paid $2.48 per share.

Figures as of October 25, 2026.

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The chart Z-score-normalizes each closing series, computing (close − mean) ÷ standard deviation over the window, so both paths share one scale regardless of price level, and correlation is computed on daily returns. Figures update throughout the trading session. Nothing on this page is financial advice.