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CRM vs NOW

A side-by-side look at CRM and NOW, updated throughout the trading session.

Performance, normalized

Z-scored closes: both paths on one scale, price levels aside.

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CRM vs NOW: how they differ

Salesforce, Inc. (CRM) and ServiceNow, Inc. (NOW) are both in the Technology sector, in the same Software - Application industry. Both trade on NYSE.

CRM trades about 13.3 million shares a day on average, against 18.1 million for NOW. CRM has the higher beta (1.26 against 0.99 for NOW), meaning it has historically moved more with the broad market. CRM paid $1.74 per share in dividends over the trailing twelve months; NOW does not currently pay one.

Figures as of October 25, 2026.

The chart Z-score-normalizes each closing series, computing (close − mean) ÷ standard deviation over the window, so both paths share one scale regardless of price level, and correlation is computed on daily returns. Figures update throughout the trading session. Nothing on this page is financial advice.