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KO vs MO

A side-by-side look at KO and MO, updated throughout the trading session.

Performance, normalized

Z-scored closes: both paths on one scale, price levels aside.

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KO vs MO: how they differ

The Coca-Cola Company (KO) and Altria Group, Inc. (MO) are both in the Consumer Defensive sector: KO is classified in Beverages - Non-Alcoholic, MO in Tobacco. Both trade on NYSE.

KO trades about 17.0 million shares a day on average, against 8.4 million for MO. MO has the higher beta (0.46 against 0.32 for KO), meaning it has historically moved more with the broad market. Over the trailing twelve months, KO paid $2.10 per share in dividends and MO paid $4.29 per share.

Figures as of October 25, 2026.

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The chart Z-score-normalizes each closing series, computing (close − mean) ÷ standard deviation over the window, so both paths share one scale regardless of price level, and correlation is computed on daily returns. Figures update throughout the trading session. Nothing on this page is financial advice.